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4 Ways to Roll Out Company Values: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #122 and we’re talking how to roll out company values. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #122: 4 Ways to Roll Out Company Values

We spoke a couple episodes ago about how to build company values. Here’s Part 2: how to roll out those values to your company. And it’s super important – because company values don’t mean anything if no one on your team knows about them or takes them to heart. In this episode, we’re sharing 4 ways to roll out company values. You’ll learn how to nominate the right representatives, why you should involve as many people as possible, how to create an engaging launch strategy, and develop a post-launch strategy and evaluation process. You’ll also find out what to do if the value creation efforts get lost in the mix, how to make sure the team latches onto the values the way you want, and what to do when you’re sensing less momentum and enthusiasm. This episode covers everything from teamwork to internal communications. Here’s a small sample of what you will hear in this episode:

  • How do you roll out company values?
  • What do you do if momentum is falling off?
  • How do you ensure the values don’t get lost?
  • Who are the right representatives?
  • How do you make sure people latch onto the values?
  • Why should you involve as many people as possible in the process?
  • How do you create an engaging launch strategy?
  • What should a post-launch strategy and evaluation process look like?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
The Very Real Struggle of High Performers: Show Notes & Transcript
The Very Real Struggle of High Performers
Quick Hits: Is EOS Right for Your Business? With Sue Frech, Summit Shore Partners
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