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How to Effectively Use Referrals to Grow Your Business with Raúl Galera, ReferralCandy: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #118 and we’re talking referral programs with guest Raúl Galera, the Chief Advocate at ReferralCandy. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Transcript

Marketing Smarts Episode #118: How to Effectively Use Referrals to Grow Your Business with Raúl Galera, ReferralCandy

Referrals, referral, referrals. They can be the best way to grow your business. But how exactly do you get them? It helps to get to know your customers, build a clear and easy-to-understand referral program, create two-way interactions with your customers, and facilitate a community that is not about you. You’ll also need to know when you’re ready for a referral program, how to budget for it, build an effective program, and make sure it stays fresh. We wanted you to learn from an expert who knows referrals better than anyone, so we welcomed on Raúl Galera. He’s the Chief Advocate at ReferralCandy, which essentially allows companies to run referral programs on autopilot. This episode covers everything from referral programs to automation. Here’s a small sample of what you will hear in this episode:

  • How do you use referrals to grow your business?
  • What structure will work best for your business?
  • How do you know when you’re ready for a referral program?
  • Why should you get to know your customers?
  • How do you pay for a referral program?
  • What makes a referral program easy to understand?
  • How do you build an effective referral program?
  • What does a good ROI look like for a referral program?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

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