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How to Leverage Audio Marketing with Nora Sudduth, Co-Founder of Hello Audio: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #98 and we’re talking audio marketing with guest Nora Sudduth, Co-Founder and Chief Revenue Officer of Hello Audio. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #98: How to Leverage Audio Marketing with Nora Sudduth, Co-Founder of Hello Audio

You’re listening to this, so you’re familiar with audio marketing. But really – another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as this week we welcome guest Nora Sudduth – Co-Founder and Chief Revenue Officer of Hello Audio – to share her audio brilliance and answer your questions on making an impact with the medium. This episode covers everything from podcasting to confidence. Here’s a small sample of what you will hear in this episode:

  • What is audio marketing?
  • How do you leverage audio marketing?
  • What is private podcasting?
  • How is private podcasting different than public podcasting?
  • Is it better to offer everything for free or offer premium content?
  • How do you choose topics for your podcast?
  • What are some examples of successful private podcasts?
  • How do you get started podcasting?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The Power of the OKR Framework (Objectives & Key Results) with Philipp Schett, Wave Nine
Classics: How to (Re)Build Accountability in the Workplace: Show Notes & Transcript
Classics: How to (Re)Build Accountability in the Workplace
Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
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