Removing the Barriers to Getting Good Work: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #112 and we’re eliminating the distractions that hinder good work. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts Episode #112: Removing the Barriers to Getting Good Work

It can be a really tough – but beautiful – thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyone feels their voice is heard, what to do about those on the quieter side, and how to know it’s time to concede. This episode covers everything from distractions to avoiding swirl. Here’s a small sample of what you will hear in this episode:

• How do you manage the distractions that impact good work?
• What does a brief have to do with productivity?
• How do you make sure the CEO doesn’t come in and take over?
• What is swirl?
• How do you navigate being on the quieter side?
• What should you do about FOMO at work?
• How do Anne & April deal with this topic?
• What is Kroger Home Chef doing well?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Removing the Barriers to Getting Good Work
  • [0:00] Welcome to Marketing Smarts
  • [0:30] Anne Candido, April Martini
  • [0:33] Learn more at ForthRight-People.com
  • [0:41] How do you manage the distractions that impact good work?
  • [1:27] Zoom
  • [2:18] Brief
  • [4:28] Influencers
  • [8:24] Thought Leader
  • [11:12] Email
  • [11:19] Client
  • [23:07] Marketing Tactics
  • [24:38] Swirl
  • [27:19] Recap: How do you remove the barriers to getting good work? 
  • [27:52] Are you craving a deeper dive immersion into the topics on our podcast? Shop our Virtual Consultancy
  • In-the-Trenches
  • [28:43] How do you make sure the CEO (Chief Executive Officer) doesn’t come in and take over?
  • [32:18] Fear of Missing Out (FOMO), Impostor Syndrome
  • [33:52] P&G (Procter & Gamble)
  • [35:36] How do you navigate being on the quieter side?
  • [41:21] Introvert
  • [42:49] How do Anne & April deal with this topic?
  • [48:44] Technology (Tech)
  • Marketing Smarts Moments
  • [53:23] Kroger Home Chef
  • [54:17] COVID-19
  • [55:14] CPG (Consumer Packaged Goods)
  • [58:40] Consumers
  • [1:01:20] DoorDash
  • [1:02:06] Recap: How do you remove the barriers to getting good work? 
  • [1:02:38] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:02:41] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [1:02:49] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [1:02:58] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript