Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
In this episode of Strategic Counsel by ForthRight Business, we’re talking the first AI-powered ad agency with Ad Legends. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Strategic Counsel: The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and today we have Founders Dave Metcalf, Steve Metcalf, and Founding Ambassador (and returning guest) Jimmy Smith on the show. Ad Legends is the world’s first fully-functional AI-powered advertising agency. Here’s a small sample of what you will hear in this episode:
- How Ad Legends works for different users
- Steve’s Journey from tech CEO to AI innovation
- Pre-prompted push button creativity
- Focus groups and the idea judge features
- How NOT to use Ad Legends
And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: forthright-people.com/.
Check out the episode, show notes, and transcript below:
Show Notes
- The First AI-Powered Advertising Agency with Dave Metcalf, Steve Metcalf, and Jimmy Smith, Ad Legends
- [0:00] Welcome to Strategic Counsel by ForthRight Business
- [0:29] Introduction: AI-Powered Creative Revolution with Ad Legends
- [1:43] Meet the Founders: Dave Metcalf, Steve Metcalf, and Jimmy Smith
- [3:07] Steve’s Journey from Tech CEO to AI Innovation
- [5:22] Jimmy Smith Joins as Founding Ambassador
- [7:45] Why Ad Legends Was Created: Solving AI’s Creative Gap
- [10:06] The Advertising Industry’s Access Problem
- [12:25] The Creative Warm-Up Process and AI’s Role
- [15:21] Who Ad Legends Is Built For
- [18:40] How Agencies Are Secretly Using Ad Legends
- [21:07] Surprising User Base: Small to Mid-Sized Agencies
- [23:33] How Ad Legends Works for Different Users
- [26:02] The Iterative Creative Process
- [28:52] Prompt Mastery: What Makes Ad Legends Different
- [32:34] Pre-Prompted Push-Button Creativity
- [34:32] Legendary Input: Books, Interviews, and Philosophy
- [36:48] Innovative Licensing and Revenue Sharing Model
- [39:10] Real-World Examples and Campaign Development
- [41:31] Focus Groups and The Idea Judge Features
- [44:26] Disrupting the Agency Model with Transparency
- [47:44] Why Brand Directors Are Insecure (And How AI Helps)
- [50:34] The Evolution of Agencies in the AI Era
- [52:30] Legendizing Yourself: Creating Private Legends
- [55:18] How NOT to Use Ad Legends
- Quick-Fire Questions
- [59:05] What the Team Is Reading
- [1:01:14] Favorite Ads They Didn’t Create
- [1:04:51] Who Are their Legends?
- [1:09:14] The Year of AI and What’s Next
- [1:12:00] Try Ad Legends at AdLegends.ai
- Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- Learn more at forthright-people.com/ and connect with us on Facebook, Instagram, and LinkedIn
What is Strategic Counsel?
Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.
Thanks for listening Strategic Counsel. Get in touch here to become more strategic.