Lead Gen in this New World

The ways you have generated leads in the past are likely suffering due to the pandemic. Especially if you relied on big events, foot-traffic or live patronage. Even though we are seeing signs of life, it could be a very long time before these types of events and exposure return. Which means you need to pivot. In this episode, we give you 4 lead gen strategies that are working for businesses like yours. We also address related questions like “how do I launch a new product in a highly digital world?” We end with a personal example from Anne on a company who effectively pivoted their lead gen but didn’t plan appropriately. Don’t let that be you!