Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #140 and we’re talking paid media with guest Amy Scalia, an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and Co-Founder of the foundation PSNEVERGIVEUP. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #140: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined
There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts – if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband. This episode covers everything from influencers to KPIs. Here’s a small sample of what you will hear in this episode:
- How do you get the most out of paid media?
- Should you hire an agency to manage your influencer marketing or go at it on your own?
- How does Amy approach influencer marketing?
- What are the most effective paid media platforms?
- Where are marketers winning and losing?
- What are the biggest mistakes businesses make when it comes to paid media?
- How do you make the most out of influencer marketing?
- What should your KPIs look like?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:35] How do you get the most out of paid media?
- [2:00] Learn more about Amy, Local 12, Cincinnati Refined, and PSNEVERGIVEUP
- [3:30] Leverage influencer marketing
- [6:47] How does Amy approach influencer marketing?
- [7:34] Meta
- [8:32] Bot Accounts
- [9:34] Social Media
- [13:46] Word-of-Mouth Marketing (WOM)
- [14:38] “The Truth on How to Get Hired as an Influencer”
- [14:58] Invest enough to break through and create an ecosystem
- [16:04] Google, A/B Test
- [18:14] Podcast
- [18:57] How does Amy approach this?
- [25:08] Amplify content and placements across your channels
- [28:15] Thought Leader, SEO (Search Engine Optimization)
- [30:12] FAQs (Frequently Asked Questions)
- [36:24] Know how the paid media KPIs (Key Performance Indicators) impact business KPIs
- [40:24] Reels, Stories
- [44:00] Recap: How do you get the most out of paid media?
- [44:39] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [45:33] Should I hire an agency to manage my influencer marketing or go at it on my own?
- [48:25] Startups, Budget
- [50:38] Marketing Plan
- [55:59] What are the most effective paid media platforms?
- [58:18] Where are marketers winning and losing?
- [59:29] Instagram
- [1:03:26] What are the biggest mistakes you see businesses make when it comes to paid media?
- [1:07:32] Facebook Ads
- Final Thoughts
- [1:08:38] Learn more about Amy, Local 12, Cincinnati Refined, and PSNEVERGIVEUP
- [1:14:01] Recap: How do you get the most out of paid media?
- [1:14:14] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:14:23] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:14:45] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:15:03] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.