Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #138 and we’re talking building empathy in the workplace. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #138: 4 Ways to Build Empathy in the Workplace
Empathy fuels relationships. But it can be a tricky thing in the office. How do you build empathy in the workplace? It comes down to active listening, seeking to know your staff on a personal level, respecting your employees by having the tough conversations, and making changes once you have feedback. You might also run into some hurdles with empathy, including team members who are not naturally empathetic, companies that don’t value soft skills, and even being accused of being “too soft” yourself. This is an area we’re super passionate about and have loads of experience in from a variety of different workplaces. Let’s build some empathy. This episode covers everything from active listening to tough conversations. Here’s a small sample of what you will hear in this episode:
- How do you build empathy in the workplace?
- What if a person is not naturally empathetic?
- How does empathy compare to sympathy?
- Is it possible to build empathy?
- What can you do if your company doesn’t value soft skills?
- How do you toughen up if you’re “too soft?”
- Why is active listening so important?
- How do you create loyalty among your team?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Ways to Build Empathy in the Workplace
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:33] Learn more at ForthRight-People.com
- [0:42] How do you build empathy in the workplace?
- [1:16] How does empathy compare to sympathy?
- [2:12] Listen first, speak second
- [2:20] Active Listening
- [8:00] Seek to know your staff on a personal level
- [8:15] Introverted
- [8:20] Pandemic
- [10:56] Clients
- [12:08] StrengthsFinder 2.0 by Gallup
- [14:01] Respect your employees by having the tough conversations
- [18:11] Think Again by Adam Grant
- [20:32] Ask for feedback and mean it. Then do something about it
- [23:36] Personal Brand
- [25:43] Anxiety
- [28:18] Recap: How do you build empathy in the workplace?
- [28:51] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [29:46] What if a person is not naturally empathetic? Do you really believe it is possible to build it?
- [34:54] Adam Grant, Tony Robbins
- [36:19] My company does not seem to value soft skills and we are just all about performance. What can I do about this?
- [37:39] COVID-19
- [42:24] I have been accused of being “too soft.” How do I toughen up?
- Marketing Smarts Moments
- [50:19] Logan Mitchell Hines, Mitchell’s Salon & Day Spa
- [51:54] CEO (Chief Executive Officer)
- [55:49] Recap: How do you build empathy in the workplace?
- [56:18] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [56:28] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [56:32] Sign up to view all the ForthRight worksheets & tips for FREE!
- [56:39] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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