Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #134 and we’re talking NIL deals with guest Nick Lord, the Co-Founder and CEO of NOCAP Sports. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts Episode #134: 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports
The changes in NIL (Name, Image, and Likeness) have gotten a looooooot of attention in college athletics over the past few years. It’s created a huge opportunity for both college athletes and brands. But it’s still early – and it still feels like the Wild West. So, if you’re a college athlete, how do you better negotiate an NIL deal? It’s key you get appropriately compensated for exclusivity, be really good at creating branded content, clarify usage rights and get the appropriate approvals from all parties, and know your worth. You also may run into a blackout period, be asked to post during a tournament, and need to figure out a team to support you in your NIL journey. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. This episode covers everything from college sports to negotiating. Here’s a small sample of what you will hear in this episode:
- How do you better negotiate an NIL deal?
- Who’s responsible for getting all the approvals?
- What is a blackout period?
- How do you approach March Madness with brands?
- What do you do if a brand wants you to post during a tournament game?
- How do you tell a good story with your sponsored social posts?
- What team do you need in place to support your NIL efforts?
- How do usage rights work?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- 4 Insider Tips a College Athlete Should Know to Better Negotiate an NIL Deal with Nick Lord, NOCAP Sports
- [0:00] Welcome to Marketing Smarts
- [0:30] Anne Candido, April Martini
- [0:40] How do you better negotiate an NIL (Name, Image, and Likeness) deal?
- [1:48] Learn more at NOCAPSports.io and LinkedIn
- [3:20] Get appropriately compensated for exclusivity
- [3:44] P&G (Procter & Gamble)
- [8:42] March Madness
- [11:42] Personal Brand
- [14:27] Be really good at creating branded content
- [17:22] Social Media
- [20:01] Tyson Meatless Chicken
- [21:22] Marketing Channels
- [22:24] Clarify usage rights and get the appropriate approvals from the team, university, and league
- [25:28] Under Armour
- [25:50] IP (Intellectual Property)
- [26:04] Paid Media
- [27:09] College H.U.N.K.S. Hauling Junk & Moving
- [29:38] Who’s responsible for getting all the approvals?
- [30:36] Know your worth
- [31:09] Google
- [32:29] Revenue
- [32:57] Olympics
- [34:18] Tight End (TE)
- [41:51] Recap: How do you better negotiate an NIL deal?
- [42:37] Marketing Smarts is sponsored by ScottMautz.com. Scott Mautz is a popular keynote speaker and #1 bestselling author whose latest book and talk Leading from the Middle helps middle managers dramatically increase their influence up, down, and across their organization. Want your company’s middle managers and leaders equipped to foster a high-performing organization? Want them inspired to drive the change and transformation that’s a challenging necessity moving forward? Go to ScottMautz.com to check out Leading from the Middle and all of Scott’s keynotes, trainings, courses, and books
- In-the-Trenches
- [43:36] A brand is asking for a blackout period. What is this and what should I expect?
- [43:53] Usage Rights
- [44:19] PR (Public Relations)
- [49:00] A brand wants me to post during a tournament game. I am nervous about this because I am not sure it is allowed. But, I don’t want to disappoint the brand. What do I do?
- [50:45] Law School
- [54:43] If I want to use my NIL, what team do I need in place to support me?
- [55:04] Athletic Department
- Final Thoughts
- [58:31] Learn more at NOCAPSports.io and LinkedIn
- [59:43] Recap: How do you better negotiate an NIL deal?
- [1:00:39] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:00:44] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:00:51] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:00:59] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
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