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Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

This is Episode #102 and we’re talking marketing teams with guest Jeff Reynolds, Founder and President of Reynolds+Myers and Author of The Monster That Ate Marketing. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

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  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts Episode #102: Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers

Marketing, marketing, marketing. It’s everywhere you look, and we all know it’s important to growing your business. But who should actually do the marketing? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team – they’ll ensure you’re staying up to date with the ever-changing marketing world, they see the world differently than the rest of your organization, and they can even teach marketing to the rest of your team. Speaking of marketing teams, we’re incredibly excited to welcome marketing extraordinaire Jeff Reynolds on the show this week. He’s the Founder and President of Reynolds+Myers, Author of The Monster That Ate Marketing, and has top-notch insight on the best way to hire a marketing team for your organization. This episode covers everything from structuring your marketing team to that state of content marketing today. Here’s a small sample of what you will hear in this episode:

  • Do I need an entire marketing team?
  • Why should you hire a marketing team?
  • What are other options if I don’t want to build a whole marketing team?
  • How do you find the right marketing team?
  • What should I look for in marketers?
  • Why is marketing like The Blob?
  • How did the Coinbase QR Code Super Bowl ad resonate with customers?
  • What are Jeff’s final thoughts?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: The Power Trifecta: Brand, Marketing, and Sales with Steve Caton, Altezza
Getting to Organizational Transformation Quicker: Organizational Development + Coaching: Show Notes & Transcript
Getting to Organizational Transformation Quicker: Organizational Development + Coaching
Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
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