Converting leads is one of the biggest challenges businesses have. It can be tough to get attention, and even tougher to convert that attention to revenue. When creating your sales funnels, it’s important to keep humans first, be mindful where and how you use automation, make it easy for your target to say “yes,” and have strong social proof. We wanted to speak with someone who truly knows how to make all these things work together, so we welcomed on Alisha Conlin-Hurd. She’s the Co-Founder of Persuasion Experience, the “post click” growth agency who makes your marketing actually convert.