Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking vigilant leadership – the art of leading from afar. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Classics: Vigilant Leadership: The Art of Leading from Afar
“Leading from afar” has become a hot topic due to remote working environments. But even before our current situation mandated it, we have found the very best type of leaders have the ability to do so from afar. This means giving their teams space and autonomy to do things their own way. And the benefit? They end up with higher performers and better results than those that micromanage. We call this Vigilant Leadership, meaning a leader is keeping careful watch over progress and results, but not involved and hands-on at every turn. In this episode, we speak to Vigilant Leadership best practices and how this can lead you to an entirely new level of success. We discuss John Mackey, Founder of Whole Foods, and how his practice of Vigilant Leadership resulted in business success and committed team members. This episode covers everything from leadership to micromanaging. Here’s a small sample of what you will hear in this episode:
- How do you lead from afar?
- What does personal branding have to do with vigilant leadership?
- How do you lead when you’re a hands-on boss?
- What should you do if you can’t “step away?”
- Does this apply to middle managers?
- How regularly should you touch base with your team?
- What are some operating principles for success?
- Why is John Mackey a vigilant leader?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Classics: Vigilant Leadership: The Art of Leading from Afar
- [0:00] Welcome to Marketing Smarts
- [0:14] Anne Candido, April Martini
- [0:22] How do you lead from afar?
- [1:18] Create foundational operating principles for success
- [11:08] Allow the space for the entire team to grow
- [13:21] Personal Brand
- [15:51] Develop the ability to let things go
- [21:02] P&G (Procter & Gamble)
- [24:40] Self-awareness is the key
- [26:16] “What is Personal Branding and Why Do I Need to Work on Mine?“
- [29:35] Recap: How do you lead from afar?
- [30:01] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
- “In the Trenches”
- [31:01] We are a small company, and we all wear many hats. I am “the boss,” but I often share in the same duties as my team. Could I learn to lead this way?
- [41:43] We have a culture of “being present.” This doesn’t allow me to physically step away. What do I do?
- [46:06] I am a middle manager, not “the boss.” I can see value here, but does this apply to me?
- [51:30] How regularly should I touch base with my team when practicing vigilant leadership and what is the best way to do it?
- Marketing Smarts Moments
- [58:37] John Mackey, Whole Foods, Conscious Capitalism, Conscious Leadership
- [59:01] “1569 – John Mackey“
- [1:07:14] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [1:07:22] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [1:07:26] Sign up to view all the ForthRight worksheets & tips for FREE!
- [1:07:39] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.