How to Translate Your Brand into a Physical Reality with Ron Novak, Drawing Dept

When we say “brand,” we mean more than your logo, colors, and fonts. We’re talking about the experience you’re creating and how it’s going to connect emotionally with your client, customer, or consumer. This feels super tangible when you’re talking about products, but what about when you walk into an office building, a restaurant/bar/club, a condo complex, a retail store, an entertainment venue, and beyond? We wanted you to learn from the best of the best in bringing brand to life in physical form, so we welcomed on Ron Novak. Ron is a Foundering Partner and Principal at Drawing Dept, a full-service architectural firm that pursues a diverse range of work.