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Classics: How to Effectively Manage Ego on Your Team: Show Notes & Transcript

Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to manage ego on your team. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

  • Episode Summary & Player
  • Show Notes
  • Marketing Smarts Summary
  • Transcript

Marketing Smarts: Classics: How to Effectively Manage Ego on Your Team

Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful, and adds to a person’s swagger. This is NOT the type of ego we talk about in this episode. Here, we reference the type of ego that gets in the way of the team, the work, etc. Being the leader with one of these personalities in a position above you comes with some difficulty, but there ARE strategies you can implement to make this person easier to navigate and work with. This episode covers everything from ego to teamwork. Here’s a small sample of what you will hear in this episode:

  • How do you manage ego on your team?
  • What do you do if this person is seriously insufferable?
  • Should you enlist the help of others?
  • How does this impact the entire team?
  • What are some examples of when this worked or didn’t work?
  • Will some people never change?
  • Going toe-to-toe with ego
  • Memorable Super Bowl ads

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

  • Classics: How to Effectively Manage Ego on Your Team
    • [0:00] Welcome to Marketing Smarts
    • [0:32] Anne Candido, April Martini
    • [0:35] How do you manage ego on your team?
    • [2:00] Allow the person to have their day in the sun
    • [5:08] Write a tight, objective brief
    • [5:55] “4 Components of a Results-Driven Brief“
    • [10:09] Get this person to be an ally vs. a foe
    • [14:38] Personal Brand
    • [14:58] P&G (Procter & Gamble)
    • [16:29] Do not go toe-to-toe with the ego
    • [18:34] Recap: How do you manage ego on your team?
    • [18:56] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
    • “In the Trenches”
    • [19:40] What do you do if this person is seriously insufferable?
    • [21:01] HR (Human Resources)
    • [23:32] Should you enlist the help of others?
    • [26:51] How does this impact the entire team?
    • [29:57] What are some examples of when this worked or didn’t work?
    • [39:52] Will some people never change?
    • Marketing Smarts Moments

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript

Additional Resources:

Quick Hits: Your Leadership Wake: Is Your Impact Getting the Results You Want? With Grift Krehnbrink, Thoughtium
The Very Real Struggle of High Performers: Show Notes & Transcript
The Very Real Struggle of High Performers
Quick Hits: Is EOS Right for Your Business? With Sue Frech, Summit Shore Partners
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