Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking how to use brand as a business strategy to drive growth. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: How to Use Brand as a Business Strategy to Drive Growth
One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust – which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers. This episode covers everything from brand strategy to word of mouth. Here’s a small sample of what you will hear in this episode:
- How do you use brand as a business strategy to drive growth?
- What’s the best way to capture attention?
- How do you generate word of mouth?
- Why is it important to manage risk?
- How do you build trust?
- What does Morris-Jenkins do best?
- How did ForthRight People come about?
- What does Noom get right?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- How to Use Brand as a Business Strategy to Drive Growth
- [0:00] Welcome to Marketing Smarts
- [0:31] Anne Candido, April Martini
- [0:33] How do you use brand as a business strategy to drive growth?
- [0:47] P&L (Profit & Loss Statement)
- [2:19] You can capture attention without having to overpay for it
- [3:33] SEM (Search Engine Marketing), SEO (Search Engine Optimization), AdWords (Google Ads)
- [5:04] Southwest, Delta, American, Allegiant, JetBlue
- [6:25] Morris-Jenkins
- [13:12] Brand Positioning
- [13:48] You can generate a powerful word-of-mouth engine (WOM)
- [15:28] ForthRight People (FRP)
- [22:33] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [23:05] You can better manage risk
- [26:51] SKU (Stock Keeping Unit), Revenue
- [27:30] P&G (Procter & Gamble), Tide
- [36:50] Netflix
- [38:10] You can build trust – which generates pull
- [45:57] Cancel Culture
- [47:34] Bud Light
- Marketing Smarts Moments
- [48:29] Noom
- [48:41] Jenny Craig, WeightWatchers (WW)
- [52:52] Recap: How do you use brand as a business strategy to drive growth?
- [53:35] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [53:42] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [53:50] Sign up to view all the ForthRight worksheets & tips for FREE!
- [54:02] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.