What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. We wanted you to learn from someone who’s doing exactly that, so we welcomed on Zack Sugarman, the Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of animated celebs, vinyl toys, and digital goods. You have to check out Janky & Guggimon, DOPEAMEME, and AREA15 to believe it.