Quick Hits: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Podcast + Worksheet | Jul 17, 2025

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts – if you do it right. In this Quick Hit, you’ll hear the first tip on getting the most out of paid media: how to leverage influencer marketing, with Amy Scalia. She’s been an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband. Learn all 4 tips in the full episode here