Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop
Podcast + Worksheet | Jan 12, 2026
Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way to grow your business. We wanted you to learn from the master of cold calling on LinkedIn, so we welcomed on Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast.