So many customer interactions have been replaced with digital and automated interfaces. When executed well, the customer appreciates the convenience and flexibility they provide aiding in purchase and re-purchase of products and services. And what’s more, businesses benefit by reducing cost and improving efficiency. But there is a downside. In this digital world, the customer experience is in essence flat…almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this episode, we invited another marketing expert, Brian Bolten, to join us as we discuss 4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience. Brian specifically shares how these realities played a role in his work with brands like eBay, Smile Direct Club, Anheuser-Busch, and even a current start-up client. You can find Brian through his latest venture with Nextup or through LinkedI here.