Quick Hits: Success is about Feeling at Peace with the Life You Choose
Success means something different to everyone, but most of us equate being successful with wealth and recognition. We get caught in the grind to consistently achieve and get more, more and more. Success also includes feeling at peace with the life you choose. We often lose sight of the fact that we do have choices, […]
The Essentials of a Successful PR Stunt
Not all those in the PR world love the idea of a stunt (more on this inside the episode!) Do they work? Sure. They are intended to wow and when done well, for the right brand, they can deliver the desired reaction from consumers. A drama filled stunt can provide excitement, but there also needs […]
Quick Hits:4 Signs You Are Ready to Be an Entrepreneur
Being an entrepreneur takes courage and determination, but also a plan. If you find yourself dreaming about doing your own thing, GREAT! But there is so much more you need to know and prepare for before pulling the trigger and leaving your day job. We will discuss 4 signs you are ready to take the […]
How to Effectively Leverage Email Marketing w/Kelsey Johnson, Product Marketing Manager at AWeber
We welcome guest Kelsey Johnson, Product Marketing Manager at AWeber to discuss the importance of effective email marketing. Key word here is EFFECTIVE! Utilizing email in your marketing campaign is a savvy move, but the “set it and forget it” attitude won’t get you very far. This episode is a bit more tactical designed to give you an outline on […]
Quick Hits: 4 Monumental Website Mistakes
One of the first ways people vet your business is by doing a “Google Search”. Your website is critical to the first impression you are giving to your potential consumer. In this quick hit episode, we give you 4 monumental mistakes businesses make on their websites which sabotage their conversion and things to put into […]
How to Translate your Brand’s Tone-of-Voice into Messaging
This episode is designed to assist you in the next step of executing your brand and all the challenging and scary things that it brings with it! You have defined your brand character, developed your TOV and next comes the messaging. But what does that entail exactly? Bringing to life the brand you have spent […]
How to Write a Compelling Blog
Anyone can have a blog and it seems like they do! Having a quality, productive blog provides much value to your business, but there are tried and true tips to follow to ensure you are producing content that actually drives business your way. We often talk about how important POV and tone are and your […]
4 Relationship-Limiting Mistakes Clients Make – The Insider Edition
As promised, this is our rebuttal to Episode 76, Business-Limiting Mistakes Agencies Make. If you haven’t had the chance to listen, download and catch it after today’s show. This time around, we look at what the client can put into action to create a better relationship with the agency, which not only produces better work, […]
Breaking the Working Mom Brules
I just finished the book “The Code of the Extraordinary Mind” by Vishen Lakhiani, Founder of Mindvalley. Within the book, Vishen introduces the concept of “Brules” or bulls**t rules. Though I am not a fan of made-up words, I can appreciate how telegraphically this one articulates the manner by which we tend to operate by […]
How to Position Yourself for Promotion
You’re working really hard, making connections with the ‘right’ people so you should be getting close to a promotion right? Well, it’s not always that clean and simple. The road to promotion is one many of us have traveled in our careers. We discuss it often with our coaching clients and want to give it […]