4 Business-Limiting Mistakes Agencies Make – The Insider Edition
If you’ve listened to us any length of time, you know we love to give sneak peaks ‘under the tent’ of both the corporate and agency worlds. This episode takes a deeper dive into things we have touched on in the past, but think they are important enough to touch on again. You are likely […]
Simple Tips for Upping your Customer Service
In today’s environment and across many industries, finding employees is a challenge. Finding employees that provide good customer service can be seemingly impossible. The desire to provide your clients or customers with the best experience should not be cast to the side. Instead, focusing on a few simple tips for upping your customer service can […]
The Importance of Brand in the B2B Space with Dave Necessary of Gardner Business Media
More often than not, brand identity in the B2B space is overlooked and the lack of attention and action is a huge miss. We are NOT suggesting you stop everything to build your brand. Whether you need to take a look at the 3 foundational questions to set your brand up for success and build […]
4 Big Mistakes Women Leaders Make in Managing other Women
As we acknowledge and celebrate Women’s History Month, we take this opportunity to narrow our focus on an area we have seen and experienced some struggle with. Women managing other women. What if we not only trailblazer the path, but kept it open and made it wider for those who follow? Join us as we […]
How to Effectively Manage Ego on Your Team
Not all ego is negative. The right amount of ego can be a benefit and can come across as confident, successful and adds to a person’s “swagger”. This is NOT the type of ego we talk about in this episode. The ego we reference is the type that gets in the way of the team, […]
The Truth on How to Get Hired as an Influencer
Being an influencer has grown from a hobby to a lucrative business for many. Platforms such as Tik Tok and Instagram have given celebrity status to everyday people seemingly overnight. Is this all about luck or being at the right place at the right time? Not entirely. Becoming an influencer that actually gets hired comes […]
How Two Alpha-Females Came Together to Create a Thriving Business
When we share that we are co-founders of ForthRight People, we tend to get similar reactions from both males and females alike. This usually includes raised eyebrows, slight jaw drop and the word: “really?”. The reactions get dramatically more amplified if the person happens to know one of us well. What is implied here is […]
How to Select an Agency in Today’s World With Guest Scott Lucas, Managing Director of Sterling Brands
The agency world is ever changing making it even more important to know what exactly to look for when choosing the right one for you and your business. With the changing environment also comes different expectations. Join us as we welcome friend and special guest, Scott Lucas from Sterling Brands.
4 Key Questions that Lead to Insightful Consumer Research
Creating a connection to your consumer/ customer/ client is something we talk a lot about. It is a key element in creating brand love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. And be sure […]
4 Common Mistakes People Make when Naming Your Business, Brand or Product
Creating the name of your business, brand or product is one of the most stressful times for entrepreneurs. Launching your ‘baby’ out in the world is both exciting and anxiety ridden. It’s one of those “Oh sh*t” moments knowing this is for real! Which also makes naming very emotional, which unfortunately can lead to poor […]