Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking selling B2B on Amazon with Carolyn Lowe. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Strategic Counsel by ForthRight Business: Accelerating B2B Sales via Amazon with Carolyn Lowe, ROI Swift

You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? It’s not as crazy as it sounds. In fact, Amazon can be an incredibly powerful platform for B2B sales, as well. We wanted you to hear from a pro who can help you get super tactical on Amazon, so we welcomed on Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon. Here’s a small sample of what you will hear in this episode:

• How ROI Swift came to be
• Amazon B2B vs. traditional B2B sales
• Setting realistic expectations for timeline and results
• If Carolyn were a car, what would she be?
• B2B-specific selling strategies

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Accelerating B2B Sales via Amazon with Carolyn Lowe, ROI Swift
  
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [1:26] Welcome to the show, Carolyn Lowe!
  • [2:47] The founding story of ROI Swift
  • [3:41] Why B2B businesses (Business-to-Business) should consider selling on Amazon
  • [5:02] Real-world B2B success examples
  • [8:49] Amazon B2B vs. traditional B2B sales
  • [12:30] How Amazon fits into an omnichannel B2B strategy
  • [16:50] How Amazon Business differs from consumer Amazon
  • [21:06] B2B-specific selling strategies
  • [23:20] Managing inventory for dual B2C/B2B sales (Business-to-Consumer)
  • [25:34] Best practices for navigating Amazon’s platform
  • [30:45] Setting realistic expectation for results timeline
  • [34:03] Why Amazon ROAS (Return On Ad Spend) outperforms paid search and social
  • [37:47] When Amazon isn’t right for your business
  • [40:11] What’s the future of Amazon and B2B?
  • Quick-Fire Questions
  • [43:02] What is Carolyn reading or watching?
  • [44:08] Who would she most like to have dinner with?
  • [44:37] If she were a car, what would she be?
  • Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript