Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking how to become a credible voice for your business with Peter Murphy Lewis. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

Becoming a Credible Spokesperson for Your Business with Peter Murphy Lewis, Strategic Pete

Traditionally, being a spokesperson meant you were the person fronted for interviews with media. This is still the case, but the definition has broadened as the media channels have broadened. They are approached differently as the conversation is usually one-way, but should be intentionally curated all the same. How do you become a credible voice for your business when communicating across channels? We wanted you to learn from a brilliant mind in the space, so we welcomed on Peter Murphy Lewis, the Founder & CEO of Strategic Pete. They help CEOs turn marketing chaos into reliable growth. Here’s a small sample of what you will hear in this episode:

• What platforms are great for leaders to ease into?
• How to help people get over the fear of personal branding?
• Why is it important to be a credible spokesperson?
• Should you use external people as spokespeople?
• How to maintain authenticity while staying strategic for the business?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Becoming a Credible Spokesperson for Your Business with Peter Murphy Lewis, Strategic Pete
  • [0:29] Welcome to Strategic Counsel by ForthRight Business
  • [3:22] Introducing Peter Murphy Lewis!
  • [5:50] Why is it important to be a credible spokesperson?
  • [9:50] Growing trust through people instead of legacy media
  • [11:42] How to help people get over the fear of personal branding?
  • [18:00] Anne’s key to overcoming fear of visibility & Peter’s reaction
  • [21:21] What are some other examples of pushback and how Peter helps leader work through that?
  • [26:46] How much do you want to hold on to control?
  • [30:50] What platforms are great for leaders to ease into?
  • [34:33] How to comment with value?
  • [35:13] Should you use external people as spokespeople? And how to find influencers?
  • [40:33] The hybrid space of personal brand and reaching other people’s audience
  • [42:03] How to maintain authenticity while staying strategic for the business
  • [49:28] Know who you’re speaking to and what value you want to add to them
  • [52:50] You don’t need to know everything!
  • Quick-Fire Questions
  • [54:37] What’s Peter’s favorite animal to watch and why?
  • [55:10] If Peter could rewrite history, what would he rewrite?
  • [55:59] What is Peter reading right now?
  • [57:00] Find Peter on Linkedin!
  • [57:41] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [57:48] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript