Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking how to get your business found online with Dave Burnett. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Getting Your Business Found Online with Dave Burnett, AOK Marketing

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. Now, oftentimes the top response is AI’s answer to your search. To show up there, you have to be recognized as an authority. We wanted to feature an expert who can help you package that authority in the new world of AI, so we welcomed on Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. Here’s a small sample of what you will hear in this episode:

• Why AI SEO matters
• The Eight Essential Elements of SEO
• SEO for AI vs. traditional SEO
• Technical considerations – how do robots.txt files work
• What happens when information is wrong?

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Getting Your Business Found Online with Dave Burnett, AOK Marketing
  
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [0:32] The new complexity: SEO (Search Engine Optimization), SEM (Search Engine Marketing), and AI‘s (Artificial Intelligence) impact on search
  • [2:17] Dave’s background and SEO journey
  • [3:43] How SEO has changed with AI
  • [5:09] Understand the two layers of information authority
  • [6:35] Wikipedia‘s critical role in AI
  • [7:57] Introduction to knowledge graphs as a source of truth
  • [9:51] The value of PR (Public Relations) in modern SEO
  • [12:10] Technical considerations – how do robots.txt files work
  • [14:07] How do large language models (LLM) actually work?
  • [17:02] AI knowledge limitations
  • [19:15] What happens when information is wrong?
  • [21:04] Why AI SEO matters
  • [24:26] How to audit your AI presence
  • [25:53] The Eight Essential Elements of SEO
  • [28:16] Creating a Wikipedia page
  • [32:38] Deep diving into knowledge graphs
  • [36:28] Getting social proof for algorithms
  • [39:56] Content strategy with AI
  • [43:03] Why the human lens can’t be replaced
  • [48:19] Generic vs. unique content
  • [50:13] How to vet SEO/AI experts
  • [54:42] SEO for AI vs traditional SEO
  • [1:00:17] Take a first principles approach
  • Quick-Fire Questions
  • [1:03:34] What is Dave reading?
  • [1:05:01] The best advice he’s received
  • [1:05:30] Dave’s best advice to others
  • [1:06:59] How Dave’s various previous roles shaped where he is today
  • [1:15:03] Connect with Dave Burnett on LinkedIn and at AOK Marketing
  • Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript