Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking brand positioning with Kathy Guzmán Galloway. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast. This episode covers everything from brand positioning to differentiation. Here’s a small sample of what you will hear in this episode:

• What drives a strong brand promise?
• How do you stick to your brand promise?
• What are some examples of a good brand promise?
• How do you figure out your brand positioning?
• What are Anne’s thoughts on Tide’s brand positioning?
• How do you do continuous consumer learning?
• What should you do if your brand positioning is wrong?
• How did Kathy recover from her ATV injury?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard
  • [0:00] Welcome to Marketing Smarts
  • [0:22] Anne Candido, April Martini
  • [2:03] Connect with Kathy on LinkedIn and at TheClarityWizard.com, and grab her brand positioning templates at TheClarityWizard.com/Podcast
  • [2:19] What is her background?
  • [3:25] What drives a strong brand promise?
  • [5:50] What are some examples of a good brand promise?
  • [9:04] What are Anne’s thoughts on Tide‘s brand positioning?
  • [23:02] How do you stick to your brand promise?
  • [24:37] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
  • [27:42] How do you figure out your brand positioning?
  • [34:10] How do you do continuous consumer learning?
  • [40:48] How do you drive business with a strong brand positioning?
  • [48:45] What should you do if your brand positioning is wrong?
  • [56:45] How much work is it to revamp your brand positioning?
  • Quick-Fire Questions
  • [58:22] What’s the scariest thing Kathy’s ever done?
  • [1:00:24] What’s one thing she’s working on right now?
  • [1:00:59] Mahogany Insights, Mahogany Minds
  • [1:01:08] The 7 Habits of Highly Effective People by Stephen R. Covey
  • [1:01:53] Connect with Kathy on LinkedIn and at TheClarityWizard.com, and grab her brand positioning templates at TheClarityWizard.com/Podcast
  • [1:03:42] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:03:45] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [1:03:48] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript