Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking how to build unconventional cultures with Gui Costin. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006. Here’s a small sample of what you will hear in this episode:

• Culture is however you define it
• How do leaders find people who are the right fit?
• Why are unconventional cultures needed right now?
• How Gui has cracked the code of motivating Gen Z employees
• The difference being nice and being kind

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota
  • [0:29] Welcome to Strategic Counsel by ForthRight Business
  • [1:28] Welcome, Gui Costin!
  • [2:39] Why is unconventional culture needed now?
  • [4:57] How do you maintain accountability?
  • [9:58] How did Gui decide on the culture he wanted to make?
  • [16:30] How do leaders find people who are the right fit?
  • [21:28] Culture can be however you define it
  • [23:53] Gui’s process for hiring
  • [29:56] The art of bringing new people into the team
  • [32:26] How Gui has cracked the code of motivating Gen Z employees
  • [37:57] The theory of life and cell transfer
  • [42:20] Can you truly fix people?
  • [46:55] Level set expectations for the role
  • [49:33] The difference between being nice and being kind
  • Quick-Fire Questions
  • [55:46] If Gui could ask one person one question…
  • [56:16] What’s one shift he would make on the Eagles?
  • [57:09] What is he reading or listening to right now?
  • [57:55] Connect with Gui Costin and check out his books
  • [58:28] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [58:37] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript