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Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we continue our Creative Series with Kyle Schlegel. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
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Show Notes
Marketing Smarts Summary
Transcript
Marketing Smarts: Creative Series: Kyle Schlegel
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 6th special guest is Kyle Schlegel, VP, Americas Marketing & DTC at Weber. He’s an award-winning global marketing executive with 20+ years of experience helping brands – and the people that drive them – reach their full potential. Hear how to get internal and external teams to thrive together, embrace teachable moments, be clear and helpful with feedback, manage expectations, and practice empathy with your agency or client-side partners. This episode covers everything from teamwork to feedback. Here’s a small sample of what you will hear in this episode:
How do you decide what tasks to keep internal vs. go external for?
What’s a day in the life on the client side?
How do you get internal and external teams to work well together?
What advice would Kyle give to a young professional entering the marketing or creative field?
How do you make sure the agency knows the business?
Right Brain vs. Left Brain
How have expectations of agencies changed?
Quick-Fire: Favorite drink of choice?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
[24:32] How have expectations of agencies changed?
[28:37] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
[29:58] How do clients keep up with digital trends?
[34:08] What’s a day in the life on the client side?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.