Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to get the most out of collaborative work sessions. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: Classics: How to Get the Most Out of Collaborative Work Sessions

Brainstorming and strategy sessions can work wonders for your organization – if you do them right, that is. Collaborative work sessions can be a huge help and create that insight your business needs right now. But, it gets tricky really quickly when you have so many voices in the same room. So how do you nail your next collaborative session? In this episode, you’ll learn why you should always have 2 facilitators, give homework, allow for respectful debate, and never leave the final decision up to the group. You’ll also discover how to manage strong personalities who dominate the conversation and ensure your team takes the right steps following the session. This episode covers everything from brainstorming to debate. Here’s a small sample of what you will hear in this episode:

• How do you get the most out of collaborative work sessions?
• What does it mean to be a good manager?
• Why should you give homework?
• How do you allow for respectful debate?
• What is power dotting?
• How do you manage strong personalities in the room?
• Should you hire a third party to manage the session?
• What did Victoria’s Secret do wrong with their first-mover advantage?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• How to Get the Most Out of Collaborative Work Sessions
  • [0:00] Welcome to Marketing Smarts
  • [0:29] Anne Candido, April Martini
  • [0:33] Learn more at ForthRight-People.com
  • [0:35] How do you get the most out of collaborative work sessions?
  • [1:19] P&G (Procter & Gamble)
  • [1:47] Agency-Side
  • [5:07] What does it mean to be a good manager?
  • [6:32] Client
  • [10:43] Why should you give homework?
  • [15:18] How do you allow for respectful debate?
  • [18:27] How do you manage louder voices in the room?
  • [21:21] Why should you never leave the final decision up to the group?
  • [22:38] What is power dotting?
  • [26:03] Recap: How do you get the most out of collaborative work sessions?
  • [27:21] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
  • In-the-Trenches
  • [28:08] We have some very strong personalities who always seem to dominate. How do I manage them?
  • [29:49] PR (Public Relations)
  • [33:14] The Round House Bar in Put-In-Bay
  • [34:06] How do I get people to do their next steps after the session so there is progress?
  • [40:48] I am leading a session for my own company. I know it’s ideal to have a third party, but we just don’t have time and money. What are the watch-outs?
  • Marketing Smarts Moments
  • [47:24] Victoria’s Secret
  • [50:21] Macy’s
  • [51:11] First-Mover Advantage
  • [51:38] PINK
  • [52:43] LIVELY
  • [53:28] Tommy John
  • [53:45] Recap: How do you get the most out of collaborative work sessions?
  • [54:19] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [54:24] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [54:30] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [54:32] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript