Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this Classics episode, we’re talking brand positioning with Kathy Guzmán Galloway. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Classics: Strategic Counsel by ForthRight Business: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast. Here’s a small sample of what you will hear in this episode:

• What drives a strong brand promise?
• How do you stick to your brand promise?
• What are some examples of a good brand promise?
• How do you figure out your brand positioning?
• What are Anne’s thoughts on Tide’s brand positioning?

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Classics: How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [0:22] Anne Candido, April Martini
  • [2:03] Connect with Kathy on LinkedIn and at TheClarityWizard.com, and grab her brand positioning templates at TheClarityWizard.com/Podcast
  • [2:19] What is her background?
  • [3:25] What drives a strong brand promise?
  • [5:50] What are some examples of a good brand promise?
  • [9:04] What are Anne’s thoughts on Tide‘s brand positioning?
  • [23:02] How do you stick to your brand promise?
  • [27:42] How do you figure out your brand positioning?
  • [34:10] How do you do continuous consumer learning?
  • [40:48] How do you drive business with a strong brand positioning?
  • [48:45] What should you do if your brand positioning is wrong?
  • [56:45] How much work is it to revamp your brand positioning?
  • Quick-Fire Questions
  • [58:22] What’s the scariest thing Kathy’s ever done?
  • [1:00:24] What’s one thing she’s working on right now?
  • [1:00:59] Mahogany Insights, Mahogany Minds
  • [1:01:08] The 7 Habits of Highly Effective People by Stephen R. Covey
  • [1:01:53] Connect with Kathy on LinkedIn and at TheClarityWizard.com, and grab her brand positioning templates at TheClarityWizard.com/Podcast
  • [1:03:42] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:03:45] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript