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Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking the future of branding with Mitch Duckler. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
It can be difficult to keep up with the marketing and branding landscape – it’s always changing. Wouldn’t it be helpful to hear from top CMOs (Chief Marketing Officers) on the matter? That’s what our guest, Mitch Duckler, did in his new book, The Future-Ready Brand. Mitch is the Founder and Managing Director of FullSurge, a brand and marketing strategy consulting firm that helps clients accelerate business growth. You’ll hear his key insights from the book, how to find an authentic positioning for your brand, how to get personalization right, what to think about AI (Artificial Intelligence) and other new technologies, and the tried-and-true approaches across the marketing and branding landscape. This episode covers everything from branding to strategy. Here’s a small sample of what you will hear in this episode:
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.