Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking leading through uncertainty with Gwen Hammes of Cro Metrics. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Strategic Counsel by ForthRight Business: Leading through Uncertainty with Gwen Hammes, Cro Metrics

Just when you think you’re settling into the new normal, something else changes on a macro scale. That’s the reality we’re living in. When you’re faced with so much uncertainty, leadership becomes even more important than usual. We wanted you to learn from an expert with tons of experience leading through uncertainty, so we welcomed on Gwen Hammes, Co-CEO of Cro Metrics. They’re the #1 experiment-led growth marketing agency. Here’s a small sample of what you will hear in this episode:

• What are leaders experiencing in light of all these changes?
• How Gwen dealt with toilet paper hoarders during COVID
• How can leaders give their teams actionable steps to claim control?
• Being transparent about business actions
• How do you know when it’s time to pivot?

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Leading through Uncertainty with Gwen Hammes, Cro Metrics
  
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [1:42] Welcome Gwen Hammes to the show!
  • [3:28] What are leaders experiencing in light of all these changes?
  • [5:01] What does Gwen actually do?
  • [8:20] How do you help people when they take policy changes personally?
  • [12:06] How can leaders give their teams actionable steps to claim control?
  • [15:16] Being transparent about business actions
  • [18:32] Building flexibility into your organization
  • [21:10] How do you know when it’s time to pivot?
  • [27:01] Creating in partnership with clients
  • [30:03] The core of how businesses survive is by providing value
  • [33:43] The power of creativity during uncertainty
  • [37:12] Giving intentional parameters to use creativity strategically
  • [39:37] Budget decisions during uncertain seasons
  • [43:49] What are the decisions that need to be made right now?
  • [48:02] How can organizations make change management as smooth as possible for their team?
  • [52:12] How to communicate the long-term consequences of transitions
  • [55:46] Explain the why and always be selling
  • Quick-Fire Questions
  • [56:42] What Gwen’s listening to: Acquired
  • [58:22] How does Gwen unwind?
  • [1:00:55] If Gwen could make any law, what would it be?
  • [1:02:29] Connect with Gwen and check out Cro Metrics!
  • Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript