Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking the right way to leverage LinkedIn. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Strategic Counsel: Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. Cold outreach on LinkedIn has many pitfalls, but if you’re smart about it, it can be an unbelievable way to grow your business. We wanted you to learn from the master of cold calling on LinkedIn, so we welcomed on Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast. Here’s a small sample of what you will hear in this episode:

• Building a Company-Wide LinkedIn Strategy
• Following Career Transitions
• The Personal Trainer Story: Fishing Where the Fish Are
• The LinkedIn Methodology: Cold Calling Approach vs. Email Approach
• Humanizing Your Brand: When You Know It’s Working

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Leveraging LinkedIn the Right Way to Grow Your Business with Gabe Lullo, Alleyoop
  • [0:00] Welcome to Strategic Counsel by ForthRight Business
  • [1:56] Meet Gabe Lullo – From Wall Street to Building Alleyoop
  • [4:20] The Cold Calling Philosophy: Why It Works Better Than Email
  • [6:06] The LinkedIn Methodology: Cold Calling Approach vs. Email Approach
  • [8:25] Personalization at Scale: Video and Voice Notes on LinkedIn
  • [11:41] Building Trust: Making People Laugh and Being Genuine
  • [13:34] Intentional Targeting: Identifying Your ICP (Ideal Customer Profile)
  • [15:01] The Content Engine: 40% of New Business From LinkedIn (Zero Ad Spend)
  • [16:52] Mobilizing Employees: Building a Company-Wide LinkedIn Strategy
  • [18:47] Employee Opt-In Model: Personal Branding Over Company Promotion
  • [22:22] Attribution and Tracking: Group Chats and DM Strategy
  • [24:45] The Cadence: When to Reach Out and How to Build Relationships
  • [28:09] Content Strategy: 80% Business, 20% Personal
  • [31:25] Following Career Transitions: Reaching New VPs and CROs (Chief Revenue Officers)
  • [35:05] Case Study: 20% vs. 80% Show-Up Rates – The Power of Content
  • [38:55] The Personal Trainer Story: Fishing Where the Fish Are
  • [42:44] Humanizing Your Brand: When You Know It’s Working
  • [45:24] Getting Started: Three Posts a Week and Guest Podcasting
  • [51:01] Just Do It: Starting Small and Building Consistency
  • [53:18] Key Takeaways: Personalization, Intentionality, Scale, and Consistency
  • Quick-Fire Questions
  • [54:14] Gabe’s favorite book: The Compound Effect by Darren Hardy
  • [54:43] Make Up in Numbers What You Lack in Skill
  • [55:12] Is This Buffalo’s Year?
  • [56:38] Final Advice: Play the Long Game
  • Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic.

Transcript