By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #134 and we’re talking NIL deals with guest Nick Lord, the Co-Founder and CEO of NOCAP Sports. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
The changes in NIL (Name, Image, and Likeness) have gotten a looooooot of attention in college athletics over the past few years. It’s created a huge opportunity for both college athletes and brands. But it’s still early – and it still feels like the Wild West. So, if you’re a college athlete, how do you better negotiate an NIL deal? It’s key you get appropriately compensated for exclusivity, be really good at creating branded content, clarify usage rights and get the appropriate approvals from all parties, and know your worth. You also may run into a blackout period, be asked to post during a tournament, and need to figure out a team to support you in your NIL journey. We wanted you to learn from an expert at tackling these tricky NIL scenarios, so we welcomed on Nick Lord. He’s the Co-Founder and CEO of NOCAP Sports, an NIL sports tech company helping athletes transform influencer marketing. This episode covers everything from college sports to negotiating. Here’s a small sample of what you will hear in this episode:
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.