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Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #128 and we’re talking virtual events with guest Jon Kazarian, the Founder and CEO of Accelevents. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
How are you liking the modern world of virtual and hybrid events compared to the traditional world of solely in-person events? There are certainly pros and cons of each format. Virtual events have many, many perks that can help spark your B2B marketing efforts. For starters, virtual events allow you to grow your credibility as a thought leader, create a comfortable space to build relationships, can be more economical, easier to facilitate, and frequent, and reduce the barriers to commitment. There are also several key ways to maximize the success of your virtual event – before, during, and after the event. We wanted you to learn from the best of the best in the event space, so we welcomed on Jon Kazarian. He’s the Founder and CEO of Accelevents, an event technology platform here to facilitate every type of event – including virtual events, webinars, large conferences, field marketing events, and more. This episode covers everything from B2B marketing to thought leadership. Here’s a small sample of what you will hear in this episode:
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.