Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
This is Episode #122 and we’re talking how to roll out company values. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
We spoke a couple episodes ago about how to build company values. Here’s Part 2: how to roll out those values to your company. And it’s super important – because company values don’t mean anything if no one on your team knows about them or takes them to heart. In this episode, we’re sharing 4 ways to roll out company values. You’ll learn how to nominate the right representatives, why you should involve as many people as possible, how to create an engaging launch strategy, and develop a post-launch strategy and evaluation process. You’ll also find out what to do if the value creation efforts get lost in the mix, how to make sure the team latches onto the values the way you want, and what to do when you’re sensing less momentum and enthusiasm. This episode covers everything from teamwork to internal communications. Here’s a small sample of what you will hear in this episode:
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
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