Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this Classics episode of Strategic Counsel by ForthRight Business, we’re sharing how to make your credibility blossom. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

Strategic Counsel: Classics: How to Grow Your Credibility outside of Just Doing the Work

The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom. This episode covers everything from credibility to strategy. Here’s a small sample of what you will hear in this episode:

• How do you grow your credibility outside of just doing the work?
• Why should you build advocates?
• How do you become a craftsman of your trade?
• Where can you learn strategy?
• How do you build your personal brand?
• Why is thought leadership so important?
• What are some lessons from Cal Newport?
• Why is Hostess getting into beverages?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Classics: How to Grow Your Credibility outside of Just Doing the Work
  • [0:00] Welcome to Strategic Counsel
  • [0:31] Anne Candido, April Martini
  • [0:37] How do you grow your credibility outside of just doing the work?
  • [2:01] Build advocates at all levels
  • [2:59] Mentor
  • [3:32] PR (Public Relations)
  • [9:09] Anxiety
  • [11:30] CEO (Chief Executive Officer)
  • [12:04] P&G (Procter & Gamble)
  • [13:50] Become a craftsman of your trade
  • [14:15] ForthRight Women
  • [23:01] Adam Grant, So Good They Can’t Ignore You by Cal Newport
  • [24:38] Thought Leadership
  • [26:28] Soft Skills
  • [28:45] Become a student of strategy
  • [38:23] Cultivate your personal brand
  • [42:48] Perfectionism
  • [47:47] LinkedIn Live
  • Strategic Counsel Moments
  • [49:35] CPG (Consumer Packaged Goods)
  • [50:25] Hostess Iced Latte
  • [51:48] SKUs (Stock Keeping Units), Brand Architecture
  • [53:30] OREO
  • [54:17] Twinkies, Ding Dongs
  • [54:31] Recap: How do you grow your credibility outside of just doing the work?
  • [55:34] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [55:37] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [55:40] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [55:44] Shop our Virtual Consultancy

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript