Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

In this episode, we’re talking how to lead when you’re not the leader with Scott Mautz. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!

• Episode Summary & Player
• Show Notes
• Marketing Smarts Summary
• Transcript

Marketing Smarts: Classics: How to Successfully Lead When You Are Not the Leader with Scott Mautz, Profound Performance

In this episode, we welcome Scott Mautz, Founder of Profound Performance and popular Author, Keynote Speaker, and our prior Business Coach! Oftentimes, we think we need to be the named leader in order to lead. This is far from the truth! Being a part of a team comes with many perspectives and having a strong influence over the team drives leadership. Join us as we dig into how to be a leader – even without the title. This episode covers everything from leadership to teamwork. Here’s a small sample of what you will hear in this episode:

• How do you lead when you’re not the leader?
• Is it better to be broader or deeper as a leader?
• How do you get anyone to listen to you in meetings?
• What are the biggest mistakes people make when trying to lead when they’re not the leader?
• How do you become a subject matter expert?
• Why does the team need to succeed for you to succeed?
• How do you teach others?
• Why should you build allies?

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• Classics: How to Successfully Lead When You Are Not the Leader with Scott Mautz, Profound Performance
  • [0:00] Welcome to Marketing Smarts
  • [0:30] Anne Candido, April Martini
  • [0:34] How do you lead when you’re not the leader?
  • [0:38] Learn more about Scott on LinkedIn and at ScottMautz.com
  • [2:47] Leading from the Middle by Scott Mautz
  • [3:21] Become a subject matter expert
  • [3:47] Tech (Technology), Social Media
  • [4:02] P&G (Procter & Gamble), Tide, CPG (Consumer Packaged Goods), PR (Public Relations)
  • [10:00] Embrace that the team needs to succeed for you to succeed
  • [18:40] Be a teacher
  • [22:48] CEO (Chief Executive Officer)
  • [25:01] ABM (Assistant Brand Manager or Associate Brand Manager)
  • [26:23] Networking
  • [26:37] Build allies
  • [28:52] Personal Brand
  • [29:52] Influencer
  • [33:40] Mentor
  • [34:16] Recap: How do you lead when you’re not the leader?
  • [34:46] Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy
  • “In the Trenches”
  • [35:45] How do you get anyone to listen to you in meetings?
  • [42:12] Is it better to be broader vs. deeper as a leader?
  • [42:57] Bill Gates, Sara Blakely, Tony Robbins
  • [47:52] What are the biggest mistakes people make when trying to lead when they’re not the leader?
  • [51:38] Self-Esteem
  • Marketing Smarts Moments
  • [55:12] Learn more about Scott on LinkedIn and at ScottMautz.com
  • [55:49] Leading from the Middle by Scott Mautz
  • [56:57] ScottMautz.com/FreeTools
  • [57:18] Recap: How do you lead when you’re not the leader?
  • [57:55] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [58:08] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [58:10] Sign up to view all the ForthRight worksheets & tips for FREE!
  • [58:12] Shop our Virtual Consultancy

What is Marketing Smarts?

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

How do I exercise my Marketing Smarts?

Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer. 

Transcript