Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode, we’re talking about how to recruit talent in this competitive job market. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

How to Recruit Talent in This Competitive Landscape

Recruiting talent has never been more competitive – and candidates are expecting more than ever. How do you knock your recruiting out of the park? It comes down to developing recruiting profiles, recruiting where your candidates are, showcase a compelling culture, and optimizing your recruiting process from start through onboarding. Hear all the examples – good and bad – from our own careers in this extra fun episode. Here’s a small sample of what you will hear in this episode:

• Why you should not look for the unicorn
• Creating a company culture when recruiting
• Developing psychographic recruiting profiles
• How to partner with your community
• How to establish relationships with universities
• When to start the recruiting process

Check out the episode, show notes, and transcript below:

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Show Notes

• How to Recruit Talent in This Competitive Landscape
  • [0:00] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [1:27] What leads to decreased performance?
  • [3:16] Opportunity + preparation = luck
  • [4:14] Understanding a psychographic recruiting profile
  • [7:24] Example of psychographic description in action
  • [10:13] How do you recruit for high empathetic nature?
  • [12:06] Going where your ideal candidate shows up.
  • [13:04] Where are they spending their time?
  • [15:19] How to effectively use paid social ads
  • [16:34] Shout your message to a very curated audience
  • [18:40] How to create an ongoing pipeline
  • [19:35] Priming on the long tail for university recruits
  • [21:01] Build with your community
  • [22:49] Establishing the culture of your organization
  • [23:43] Example profile
  • [24:40] Establish on a human level who you are
  • [25:39] How to attract the right people?
  • [27:20] Why you should not look for the unicorn
  • [28:51] Putting in the infrastructure to make this work
  • [30:01] How do I interview for aptitude vs. skill?
  • [31:45] The onboarding is the other place where we see it fall apart
  • [33:04] The role of testing and learning and re-evaluating in recruiting talent
  • [33:49] Utilizing 30, 60, and 90-day reviews for feedback
  • [35:10] Metrics to track for recruiting and retaining talent
  • [37:12] Don’t be afraid to showcase a very specific point-of-view
  • [38:07] Do your profiles!
  • [38:34] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
  • [38:40] Make sure to follow Strategic Counsel by ForthRight Business on your favorite podcast spot and leave us a 5-star review on Apple Podcasts

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript