Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking digital experiences with Zack Sugarman. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

Strategic Counsel by ForthRight Business: How to Create a Digital Experience That Connects with Your Audience with Zack Sugarman, SUPERPLASTIC

What’s the key to breaking through and capturing attention? Finding new and unexpected places to connect with your audience. One of the most fascinating ways to do this is to create an experiential digital experience. We wanted you to learn from someone who’s doing exactly that, so we welcomed on Zack Sugarman, the Chief Strategy Officer (CSO) of SUPERPLASTIC. They’re the world’s top creator of animated celebs, vinyl toys, and digital goods. You have to check out Janky & Guggimon, DOPEAMEME, and AREA15 to believe it. Here’s a small sample of what you will hear in this episode:

• How to capture attention and connect with your audiences?
• What is accomplished by digitizing the collector’s experience?
• How does SUPERPLASTIC partner with other brands (like Gucci)?
• What’s the creative process of bringing a digital experience to life?
• How can digital collectors participate in community?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• How to Create a Digital Experience That Connects with Your Audience with Zack Sugarman, SUPERPLASTIC
  • [0:29] Welcome to Strategic Counsel by ForthRight Business
  • [00:59] What is the key way of breaking through and capturing attention by finding new and unexpected places to connect with your audiences?
  • [3:20] What is Zack’s professional journey?
  • [6:51] The rise of NFTs (Non-Fungible Tokens) during early COVID
  • [8:43] Where else do your fans like to do things?
  • [9:09] What is the next level of blending digital and physical reality?
  • [10:34] What is the DOPEAMEME experience?
  • [13:52] Why take physical collectibles and make them digital? What are you trying to accomplish?
  • [16:29] How can digital collectors show off and participate in community?
  • [21:04] Is there a “4th sandbox” to engage fans even more?
  • [22:00] How does Zack make decisions about when to pivot?
  • [28:55] What other brands engage with SUPERPLASTIC?
  • [34:42] How does SUPERPLASTIC maintain integrity with brand partners?
  • [39:08] What leads the initial excitement of the creative process? What is the process of bringing these to life?
  • [42:33] What’s the best way to engage and monetize our various communities?
  • [46:37] The DOPEAMEME Institute for Pleasure Research
  • [50:35] How do you make a digital experience?
  • [55:20] Where can people learn more about Zack’s work?
  • Quick-Fire Questions
  • [56:07] What is your all time favorite collectible?
  • [56:30] Where’s your favorite place you’ve ever been?
  • [56:52] If you were on The Amazing Race, what would you excel at?
  • [57:36] If you were going to be a character, what would your name be?
  • [58:30] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [58:30] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript