Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

In this episode of Strategic Counsel by ForthRight Business, we’re talking customer experience (CX) with Allen Adamson. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review!

• Episode Summary & Player
• Show Notes
• Strategic Counsel Summary
• Transcript

Strategic Counsel: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers – not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. This episode covers everything from customer experience to your competitive advantage. Here’s a small sample of what you will hear in this episode:

• How do you transform your customer experience?
• Why is competitive analysis important?
• How do you keep innovating?
• What’s the best use of social media?
• How can you take a concierge approach with your brand?
• What’s an example of a great customer experience?
• How do you create a true relationship with your customers?
• What was Allen’s favorite business to work on & why?

And as always, if you need help in building your Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

Check out the episode, show notes, and transcript below:

Show Notes

• How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce
  • [0:28] Welcome to Strategic Counsel by ForthRight Business
  • [0:34] How can transforming the customer experience (CX) be your competitive advantage?
  • [2:08] Learn more about Allen on LinkedIn, at Metaforce.com, and check out his books, including Seeing the How
  • [4:32] How do you transform your customer experience?
  • [9:52] How do you create a true relationship with your customers?
  • [13:12] How do you keep innovating?
  • [18:19] Why is competitive analysis important?
  • [20:50] How do you know when you’re talking to yourself too much?
  • [29:38] What’s the best use of social media?
  • [34:48] What’s an example of a great customer experience?
  • [40:45] How can you take a concierge approach with your brand?
  • [43:08] What final thoughts does Allen have?
  • Quick-Fire Questions
  • [44:00] How would Allen spend a perfect Saturday?
  • [44:40] What’s a book he’s reading right now?
  • [45:42] What was his favorite business to work on & why?
  • [47:35] Learn more about Allen on LinkedIn, at Metaforce.com, and check out his books, including Seeing the How
  • [48:02] Make sure to follow Strategic Counsel on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
  • [48:06] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn

What is Strategic Counsel?

Welcome back to Strategic Counsel by ForthRight Business! Looking for Marketing Smarts? You’re in the right place. After almost 4 years of helping to make you savvier marketers, we decided to broaden this podcast to include more business-oriented topics that will make you savvier business leaders.

Thanks for listening Strategic Counsel. Get in touch here to become more strategic. 

Transcript