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Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we’re talking everything we wish someone would’ve told us as women in business. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
Episode Summary & Player
Show Notes
Marketing Smarts Summary
Transcript
Marketing Smarts: Classics: Being a Woman in Business: Everything We Wish Someone Would Have Told Us
Our ultimate goal in doing this episode is to shine a light on the realities of being a woman in business, so women can approach their careers and lives with their eyes wide open. Many of these realities are highly controversial, so they are rarely talked about…especially within the walls of a company. Which means sometimes we don’t know we are losing the game until it is too late. And yes, it is a game we all must become competent players in to achieve our goals. But the one thing we will say over and over is you need to do you. Stick to your truth, but do so with awareness. In this episode, we focus on sharing the things we wish people would have shared with us as we navigated our careers and built our personal brands. This episode covers everything from the reality of being a woman in business to controversial topics. Here’s a small sample of what you will hear in this episode:
What do we wish someone would’ve told us as women in business?
How much time should you take off when you have a baby?
Why are you not getting promoted?
What should you do if others say you’re not qualified?
How do you get men to respect you as a woman in a male-dominated field?
Should you have a female mentor?
What’s the benefit of a strong support system?
Do you have to work twice as hard?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
Classics: Being a Woman in Business: Everything We Wish Someone Would Have Told Us
[26:13] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
In-the-Trenches
[27:24] How much time should I take off when I have a baby?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.