4 Key Questions that Lead to Insightful Consumer Research

Creating a connection to your consumer/ customer/ client is something we talk a lot about. It is a key element in creating brand love. Consumer research can seem like a massive undertaking, but doing your due diligence by engaging your consumer in a unique fashion can deliver value and shape your business. And be sure to review Ep 35: 4 Techniques for Defining and Engaging your Target Consumer with Jennifer Knoeppel of Nascar.