4 Market Trends Influencing How We Do Business in 2023

The marketing and work worlds have changed A LOT in the past few years. With 2023 already off to a fast start, we wanted to highlight some macro trends we believe will influence how we do business this year and beyond. These include the realizations that hybrid work is here to stay, the great resignation is the gift that keeps on giving, the looming recession is causing a reexamination of spend, and consumer shopping continues to skew more digital than ever. Let’s dive into these trends and break down what it means for you and your marketing efforts.