4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience

So many customer interactions have been replaced with digital and automated interfaces. When executed well, the customer appreciates the convenience and flexibility they provide aiding in purchase and re-purchase of products and services. And what’s more, businesses benefit by reducing cost and improving efficiency. But there is a downside. In this digital world, the customer experience is in essence flat…almost creating a commoditized effect. Here, the brand can lose control of their relationship with the customer as it fights to create a Brand-Love connection in a world that is somewhat one-dimensional. In this episode, we invited another marketing expert, Brian Bolten, to join us as we discuss 4 Realities about Digital Interfaces and AI that can help you Improve Customer Experience. Brian specifically shares how these realities played a role in his work with brands like eBay, Smile Direct Club, Anheuser-Busch, and even a current start-up client. You can find Brian through his latest venture with Nextup or through LinkedI here.