4 Techniques for Defining and Engaging your Target Consumer

Jennifer Knoeppel, Senior Director, Team, Driver & Industry Communications at NASCAR (@jennieannknoeppel on IG, Jennifer Knoeppel on LI, and @JenKnoeppel on Twitter) joins us in this episode to discuss defining and engaging your target consumer. We have talked a lot about the need to clearly define your consumer so you can develop a compelling brand and marketing outreach to engage and win them. It is also important to continue to revisit your consumer profiles because the environment we live in changes quickly which impacts your consumers wants and needs. In this episode, we are going to use the world of NASCAR to go into depth on how you define those consumers as well as strategies for engaging them to keep them coming back to you.