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4 Ways to Write an Effective Creative Brief with Howard Ibach, Creative Brief Workshops

Podcast + Worksheet | Feb 07, 2023

The creative brief is the spark to a fantastic campaign – or an underwhelming one, if you’re not careful. Effective creative briefs truly fit with your brand, are created collaboratively, are a single page, and keep the idea the deliverable. We wanted you to hear from “The King of Creative Briefs That Sell,” so we welcomed on Howard Ibach. He’s a creative brief expert, the Founder of Creative Brief Workshops, an author, trainer, and former creative.

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