Classics: 4 Tips for Utilizing Brand to Differentiate in a Crowded Space with Andy Snyder, Rhinegeist Brewery

For this episode, we welcome special guest Andy Snyder, Brand Manager at Rhinegeist Brewery. He discusses brand as a key means for differentiation in a crowded category – in this case (pun intended), craft beer. Brand is THE starting place for any company to build the right emotionally-led foundation to connect with consumers. It’s those emotional connections that – when built authentically – drive consumers to choose you more often, indefinitely.