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Classics: The Necessity for Creative Strategy with Steve Leder, Badge Design Studio

Podcast + Worksheet | Aug 15, 2023

For this episode, we welcome special guest Steve Leder, Founder and Chief Creative Officer of Badge Design Studio. He discusses an important – and often controversial – topic in the marketing world: creative strategy. We often talk the importance of a brief because it gets everyone on the same page. It’s imperative the brief translates into a creative strategy the entire team can get on board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this.

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