Classics: The Necessity for Creative Strategy with Steve Leder, Badge Design Studio

For this episode, we welcome special guest Steve Leder, Founder and Chief Creative Officer of Badge Design Studio. He discusses an important – and often controversial – topic in the marketing world: creative strategy. We often talk the importance of a brief because it gets everyone on the same page. It’s imperative the brief translates into a creative strategy the entire team can get on board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this.