Classics: What is Personal Branding and Why Do I Need to Work on Mine?

Our book on personal branding is launching in early 2026! Stay updated on the launch at ForthRight-Business.com & ForthRight-People.com

Personal branding in business has always been important, but is arguably more so now than ever as we live out our lives and attempt to stand out on screens. In this episode, we discuss 4 reasons now is the time to work on your personal brand. We also talk through challenges of doing so across all aspects of life in an authentic way while discussing real-world examples for context. And, we end with an example of former professional basketball star turned master personal brander, Shaquille O’Neal.