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Creative Series: John Gleason, A Better View

Podcast + Worksheet | Apr 09, 2024

In this episode, we kick off our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our first special guest is John Gleason, Founder and President of A Better View Strategic Consulting. He straddles the line of agency and corporate, with many, many years spent at P&G until he stepped out on his own and started working directly with both agencies and corporate clients himself. Hear his definitions of design and design thinking, the biggest challenges facing agencies today, why focus groups are ineffective, where agencies should push back, and what makes a great client.