In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brands and agencies, how expectations have changed over the years, why the sports industry is behind in the marketing space, why agencies need to be the strategic advisor, and how AI and new technology open the playing field for creatives.