Welcome back to Marketing Smarts! From brand-building and marketing veterans Anne Candido and April Martini (that’s us) comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. We deep-dive into topics most would gloss-over, infusing real-world examples from our combined 35+ years of corporate and agency experience. We tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
In this episode, we continue our Creative Series with Sam Baier. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast spots – follow and leave a 5-star review if you’re exercising your Marketing Smarts!
- Episode Summary & Player
- Show Notes
- Marketing Smarts Summary
- Transcript
Marketing Smarts: Creative Series: Sam Baier, Elevate
In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 9th special guest is Sam Baier, Senior Director, Brand at Elevate. They’re a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. Hear how to create a fantastic partnership between brands and agencies, how expectations have changed over the years, why the sports industry is behind in the marketing space, why agencies need to be the strategic advisor, and how AI and new technology open the playing field for creatives. This episode covers everything from sports marketing to marketing agencies. Here’s a small sample of what you will hear in this episode:
- How has sports marketing changed over the years?
- Why do agencies need to be the strategic advisor?
- How do you get brands to work together?
- What is the role of AI in the partner experience?
- How do sports sponsorships work?
- What advice does Sam have for young professionals entering the creative industry?
- How do you win in the brand partnerships space?
- Quick-Fire: What’s Sam’s favorite thing to do on Sunday?
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.
Check out the episode, show notes, and transcript below:
Show Notes
- Creative Series: Sam Baier, Elevate
- [0:25] Welcome to Marketing Smarts
- [0:28] Anne Candido, April Martini
- [0:48] Connect with Sam at OneElevate.com, on Instagram @SamanthaBaier, and on LinkedIn
- [2:45] What is her background?
- [5:02] How have creative agencies changed over the years?
- [5:54] “Creative Series: Maeve Hagen, Taylor“
- [7:54] How has sports marketing changed over the years?
- [8:38] ROI (Return on Investment)
- [11:02] How do sports sponsorships work?
- [12:45] Influencer Marketing
- [13:35] How do you win in the brand partnerships space?
- [14:33] Ally
- [16:15] Why are sports teams behind in marketing?
- [21:35] Why do agencies need to be the strategic advisor?
- [22:32] Coca-Cola
- [23:43] We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com
- [26:15] How do you get brands to work together?
- [27:52] “4 Principles for Leveraging Partners to Create Content that Drives your Brand“
- [31:01] What is the role of AI (Artificial Intelligence) and new technologies in the partner experience?
- [33:32] How do you make AI video?
- [37:00] iPhone
- [40:04] Dora the Explorer, Siri
- [40:48] What advice does Sam have for young professionals entering the creative industry?
- Quick-Fire Questions
- [44:20] What is Sam’s favorite sports to play or watch?
- [45:01] What’s her favorite TV series to binge-watch?
- [45:48] What’s her favorite thing to do on Sunday?
- [46:32] What was her favorite sports moment?
- [49:48] Connect with Sam at OneElevate.com, on Instagram @SamanthaBaier, and on LinkedIn
- [51:31] Make sure to follow Marketing Smarts on your favorite podcast spot and leave us a 5-star review on Apple Podcasts
- [51:38] Learn more at ForthRight-People.com and connect with us on Facebook, Instagram, and LinkedIn
- [51:48] Shop our Virtual Consultancy
What is Marketing Smarts?
From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.
How do I exercise my Marketing Smarts?
Thanks for listening to Marketing Smarts. Get in touch here to become a savvier marketer.