How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative

Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.