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Quick Hits: 4 Principles of Successful B2B Marketing

Podcast + Worksheet | Dec 15, 2022

We often get challenged that B2B marketing is just not the same as consumer marketing. We argue IT IS the same – but there are some caveats. In this Quick Hit, we break down the barriers associated with the old assumption and offer insight into how to use consumer marketing to your advantage in this space. Check out the full episode here, where we cover the 4 Principles of Successful B2B Marketing.