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Should I do a Branded Podcast?

Podcast + Worksheet | Aug 30, 2022

Have you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right – otherwise, you might be setting your team up for disappointment or burnout. To properly podcast, you need to find your valuable POV, keep the focus on top-of-the-funnel awareness, and be prepared to invest resources to promote it. This is a topic that’s super close to home, as we’ve learned a TON through our podcasting journey of over 100 episodes so far. We also wanted you to learn from an expert who runs an entire business focused on launching podcasts for businesses, so we welcomed on Harry Morton. He’s the Founder and CEO of Lower Street, offering next-level podcast production services for ambitious companies.

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